The Strategic Fitness System
Where Executives Become Elite
To achieve individual and organizational success, you need to sharpen your executive skills and invest in becoming the best version of yourself. You need strategic leadership development workouts that can only be found in The Strategic Fitness System.
Master The 4 Disciplines of Strategic Fitness
Strategy Fitness
Strategy Fitness increases your ability to develop strategic direction, allocate resources, make decisions, and create competitive advantage.
Communication Fitness
Communication Fitness enhances your facilitation of strategy conversations, stimulates intentional collaboration, conveys value to customers, and designs productive meetings.
Leadership Fitness
Leadership Fitness provides the fuel for your leadership philosophy, personal performance, mental toughness, and mastery of time and calendar.
Organization Fitness
Organization Fitness shapes your ability to create optimal organizational structures, evolve your business model, develop talent, and innovate.
Practice Makes Profit
Research shows that 30 percent of leaders fail in their first 18 months of a new leadership role. Are you willing to take that risk with your career? The Strategic Fitness System is an executive development platform where you can practice how to think, plan, and act strategically to give yourself the best opportunity to succeed.
Created by New York Times and Wall Street Journal bestselling author Rich Horwath and based on his twenty-five years of experience helping one million leaders develop their strategic capabilities, the Strategic Fitness System offers unlimited access to over 50 workouts and 200+ resources that help you maximize your strategic leadership potential.
How the Best of the Best Become Even Better
Strategic Leadership Development:
Rise to the Next Level
Leaders are not like fine wine: they don’t just get better with age. And they don’t sustain long-term skills by attending a three-day executive education program once a year. Does anyone achieve physical fitness by doing a cardio workout three days out of the 365 days of the year? Nope.
The Strategic Fitness System is your place to gain the knowledge, skills, and confidence to ensure your future success at the next level. Unlike a single course, you can choose from dozens of strategic leadership topics such as strategy, leadership principles, innovation, executive presence, and business model innovation to maximize your leadership performance. And you can use the system when you want and where you want, with unlimited access to the resources 365 days of the year.
Explore the Strategic Fitness System
What’s Your Strategic Fitness Level?
A New Tool to Measure Strategic Fitness
The Strategic Fitness Survey provides an opportunity to assess both your individual behaviors and organizational support in the four areas of Strategic Fitness: Strategy, Leadership, Organization, and Communication. The results will provide a guide to the developmental areas you may consider focusing on as you maintain and increase your strategic fitness.
More Resources, More Value
Comparing the Strategic Fitness System to an executive education course.
| Executive Education Course on Strategy | Strategic Fitness System | |
|---|---|---|
| Strategy knowledge and skills | Included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Content designed by graduate school professor | Included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| In-person networking opportunities | Included in Executive Education Course on Strategy | Not included in Strategic Fitness System |
| Unlimited year-round access | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Real-time strategic action plan template | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Access to digital strategic thinking & planning journal | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Methodology for structuring strategic thinking & planning time | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| 50+ strategic thinking tools | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Leadership skills & tools content | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Organizational skills & tools content | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Communication skills & tools content | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Glossary of business planning terms | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Forum to ask questions throughout the year | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| AI Strategic Leadership Coach | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Initial assessment to focus learning | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| 365 daily insight practices | Not included in Executive Education Course on Strategy | Included in Strategic Fitness System |
| Price | $12,500 for 5 days | $995 for 365 days |
| Your cost per day | $2,500 | $2.73 |
What You Get
Continuous Executive Skill Development
Unlike a stand-alone course that has a beginning and end, the Strategic Fitness System offers you a continuous source of expert developmental content.
Subscribe to the Strategic Fitness System and you’ll have unlimited access to 50+ business skill workouts and hundreds of additional resources including:
Simple annual subscription
$995
The New Book at the Core of the Strategic Fitness System



STRATEGIC:
The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence
Here’s how one CEO described Rich’s new book STRATEGIC: “It’s basically 16 books in 1, covering all the important topics executives need to know to lead their business: strategy, resource allocation, decision making, competitive advantage, leadership, talent management, innovation, and much more. It’s like ‘CliffsNotes for the C-Suite’ — brilliant!”
The book is an excellent deep dive into the Strategic Fitness System framework and provides executives with hundreds of tools, tips, and techniques to navigate their business.